Bekka Marrs
Managing Director,
Chief Product Officer
Bekka Marrs is the Chief Product Officer at iCapital and a member of the firm’s Management Committee. In this role, she leads the firm’s product strategy and roadmap, with a focus on designing and delivering innovative technology solutions that meet client needs and enhance the overall client experience.
Since joining iCapital, Bekka has been central to the execution of the firm’s product strategy, partnering closely with clients to understand their evolving requirements and translating those insights into scalable solutions. Most recently, she served as Managing Director and Head of the Advisor Facing Platform within the Product organization, where she oversaw the development and delivery of technology enhancements designed to optimize the experience of our external clients using the platform. She also led efforts to integrate a number of our acquired technology platforms, including the integration of our SI & Annuities Platform as well as our Education Platform.
Prior to iCapital, Bekka was Head of Platform Solutions at SIMON Markets, where she managed and implemented the strategic roadmap for the SIMON platform, transforming the digital experience for financial professionals. Earlier in her career, she was Vice President in the Private Investor Products Group within the Global Markets Division at Goldman Sachs, where she focused on structured investments distribution and supported the development of SIMON within the third-party broker-dealer channel.
Bekka graduated from Williams College with a degree in Economics and holds FINRA Series 7 and 63 securities licenses.







