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Most investors will experience three to four significant bear markets throughout their lifetime. For baby boomers, these periods include:

  • The 1987 crash
  • The dot-com bubble burst (2000-02)
  • The global financial crisis (2007-09)

While each downturn was challenging, the bear market of 2022 might have been the most unsettling for many investors, especially retirees, as the average 60/40 portfolio fell 17.5%.1

Why Was 2022 More Concerning for Retirees?

Even though the S&P 500 fell nearly 50% from 2007-09, most baby boomers were still working, allowing time for retirement portfolios to recover.2 By 2022, however, most baby boomers had entered retirement. Watching a portfolio decline by 17.5% while making withdrawals can make even the most confident retirees question their financial stability.

The Rise of Annuities for Downside Protection

In 2024, the annuity industry saw record sales of $432.6 billion.3  Notably, 80% of total annuity sales were in solutions offering downside protection, including3:

  • Fixed annuities
  • Fixed indexed annuities (FIAs)
  • Structured annuities

Compare that to 2014, when these three annuity types accounted for merely 34% of total annuity sales.4

Why Are Risk-Managed Annuities Gaining Popularity?

In retirement, investors seek protection. Avoiding losses is often more important than achieving an additional 20% return. The questions advisors should contemplate are:

  • How much protection suffices?
  • How much additional upside can we expect if we move from a known return with 100% protection (fixed annuity) to an unknown return tied to an index with 100% protection (FIA) to an unknown return tied to an index with some protection (structured annuity)?
  • How do we quantify these trade-offs to best match the annuity with each client’s risk profile?

Comparing Annuity Options

Let’s examine three annuity strategies5  an advisor might consider for a client:

  1. A Multi-Year Guaranteed Annuity (MYGA) with a fixed 5% rate for five years
  2. A FIA with a one-year point-to-point on the S&P 500 with a 10% cap
  3. A structured annuity with a six-year point-to-point on the S&P 500 with a 250% cap and a 15% buffer

The MYGA offers a fixed interest rate, guaranteed for the term, and so a client knows how their investment will grow. A FIA also has 100% downside protection, though its return each year is contingent upon the price change of the S&P 500 and the renewal rate of the cap. While these two factors make the future return impossible to determine, iCapital’s annuity analytics can calculate hypothetical historical returns by applying a 10% cap to every one-year period over the last 60 years.

Fixed Indexed Annuity ExampleKey Insights

This analysis informs us that the average return of these thousands of possible one-year periods would have been 6.33%. The client would have received a positive return up to the 10% cap, 74.17% of the time. The advisor can now better assess whether the potential additional return over the 5% MYGA would justify taking on unpredictable returns.

What about the implications of the structured annuity choice? Here, we have introduced the potential to lose money. If the price of the S&P falls more than 15% over the six-year crediting period, the client will suffer a loss equal to the percentage drop in excess of that amount. How often has that happened over a six-year period? How much extra return could we have earned by accepting this additional risk? When we run this strategy on iCapital’s platform for annuities, tool, analyzing every six year-period over the last 60 years, the average return of this strategy would have been 61.9%, or 8.36% compounded per year.

Structured Annuity ExampleKey Insights

The 15% buffer would not have fully protected the downside just 2.27% of the time, and the maximum loss would have been 24.89% back in 1968-1974. The strategy would have resulted in a 0% return (where the price of the index declined but by no more than 15%) 12.7% of the time.

Aligning Annuities with Client Risk Profiles

The goal is to match the right annuity product with the right strategy within that product for each client’s risk profile. In efficient markets, as risk and uncertainty increase, expected returns should rise accordingly. Some clients may prefer the 5% guarantee. Others may be comfortable with an uncertain annual return, knowing they are likely to exceed 5% on average while still fully protecting the downside. And, based on 2024’s record structured annuity sales, many clients will accept the possibility of losing money over the term in exchange for hoping to achieve 8%+ per year.

The Importance of Data in Annuity Decisions

As retirement strategies evolve, advisors can benefit from robust analytics to evaluate annuity trade-offs effectively. Fortunately, today’s data-driven tools make it easier than ever to optimize product selection.


Endnotes

  1. Morgan Stanley: Big Picture, Return of the 60/40, April 2024.
  2. Investopedia: The Stock Market Crash of 2008, November 2024.
  3. LIMRA: 2024 Retail Annuity Sales Grow 12% to a Record $432.6 Billion.
  4. LIMRA: US Individual Annuity Yearbook 2023.
  5. Source: iCapital annuities platform, as of March 1, 2025. For illustrative purposes only. Past performance is not indicative of future results. Future results are not guaranteed.

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