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With its ability to transform processes, enhance productivity, and meet evolving consumer and business needs, Artificial Intelligence (AI) is undoubtedly one of the most far-reaching commercial and investment opportunities today. With everyone seemingly in agreement on the massive potential of AI and the outperformance of AI stocks this year, we answer the key question – is the full potential of AI fully priced in?

If there is one thing that 2023 is likely to be most remembered for, it is Artificial Intelligence (AI). Or the year in which AI went mainstream and became accessible and visible to the everyday consumer, thanks to the launch of OpenAI’s ChatGPT and Google’s Bard. In fact, ChatGPT has been the fastest application to surpass 100 million users, taking a mere two months compared with apps like Instagram and Spotify which took 30 and 55 months, respectively.1
 
However, ChatGPT is just the tip of the iceberg. Though estimates vary, AI is expected to add between $17.1 trillion to $25.6 trillion annually in global economic value, with generative AI accounting for nearly 35% of that (between $6.1 trillion and $7.9 trillion annually) (Exhibit 1).2 With its ability to transform processes, enhance productivity, and meet evolving consumer and business needs, AI is undoubtedly one of the most far-reaching commercial opportunities today.
 
Exhibit 1: Generative AI and traditional AI may add up to $25.6 trillion to global economy annually
 
Consequently, AI is an important investment opportunity. In this week’s commentary we explore the investment implications of AI. Which sectors are set to benefit the most from the rush to adopt AI? How large is the opportunity set? And the key question – with everyone seemingly in agreement on the massive potential of AI and AI beneficiaries’ stocks having vastly outperformed this year, is it all already in the price?
 
Despite this outperformance, our view is that the full multi-year potential of AI is yet to be fully priced into beneficiary stocks. We explore the reasons for that and other investment implications of AI in the commentary below.
 

The rush to adopt AI is driving a sizable increase in projected industry revenues

There is a sense of fear of missing out (FOMO) when it comes to AI, and it’s playing out in IT managers’ spending intentions. IT managers globally realize the critical importance of embedding AI into their processes or risk being left behind their competitors who already do or will. While AI, specifically generative AI, is not yet significantly impacting overall IT spending levels, companies are beginning to incorporate AI through existing IT spending.3 Not surprisingly, 47% of companies recently surveyed by CNBC said AI is their top spending area in technology over the next 12 months, with 63% saying their companies are accelerating spending on AI.4 These adoption intentions in turn will require a substantial investment from corporations for years to come.

Exhibit 2: Corporate private investment has grown rapidly with ~50% coming over the last 2 years

Indeed, over the past 10 years, global corporate private investment in AI has totaled approximately $447.95 billion, with 48.5% of that (roughly $217.2 billion) raised in 2021 and 2022 (Exhibit 2).5 And global AI spending is forecast to grow rapidly and across all industries in the coming years. In 2023, AI spend is expected to be driven by banking, retail, and professional services, which collectively will account for roughly 37% of overall AI spend.6 Further, the International Data Corporation (IDC) forecasts that aggregate AI spending is likely to double from $154 billion in 2023 to $300 billion in 2026, growing at a compound annual growth rate (CAGR) of 27% over the 2022-2026 period.7 This is a multi-year boom and secular megatrend for AI technology suppliers to capitalize on.

Indeed, Microsoft CEO Satya Nadella recently called next-generation AI an opportunity that can increase the partner ecosystem’s total addressable market (TAM) by over 50% down the line from $4 trillion to $6.5 trillion.8 And it’s not just one company’s forecast. In the near-term, the global AI-beneficiary TAM is forecast to double from $450 billion in revenues in 2022 to $900 billion in 2026, growing at a CAGR of 18.6% through 2026 (Exhibit 3).9 This TAM captures three major IT segments which are set to benefit from AI – hardware, software, and services.

Exhibit 3: Near-term, global AI market is expected to grow at a 19% CAGR through 2026 to $900bn

1. Hardware is expected to account for roughly $40 billion of overall TAM, or about 4.5% of the estimated industry revenues, by 2026.10 Note that so far, the biggest outperformers among AI beneficiaries have been the chipmakers, like Nvidia.11 Understandably, hardware like graphics processing unit (GPU) semiconductors, which are required for compute-intensive AI training tasks, are the enabling technology and are the early-stage beneficiaries. Also, since this compute is predominately occurring in the cloud, hyperscalers like Microsoft, Amazon, and Tencent will need to boost their AI data center investments, which in turn benefits other chip providers. And these benefits are already visible today. For example, Broadcom’s management expects AI revenue to represent more than 25% of the company’s semiconductor revenue in the 2024 fiscal year, up from roughly 10% in the 2022 fiscal year and 15% today.12 Nvidia recently reported fiscal first quarter 2024 data center revenue of $4.28 billion and guided for fiscal second quarter data center revenue to come in at $11 billion, a step-function increase largely driven by proliferation of generative AI.13 Similarly, Marvell’s management said recently that they expect “AI revenue in fiscal 2024 to at least double from the prior year and continue to grow rapidly in the coming years.”14 Collectively, these chip providers are already seeing visible signs of a step up in AI data center investments.

2. Software is expected to represent approximately $790 billion of overall TAM, or roughly 88% of the estimated industry revenues, by 2026.15 AI-related software has and is expected to continue to make up the lion share of the overall revenue mix. After the necessary investments in data centers and compute are made and AI/machine learning (ML) models are trained, companies will focus on the inference stage of AI – which is applying the trained models to new use cases and building and scaling AI “killer apps.” From picks-and-shovels of AI and ML from some of the largest tech companies that will enable businesses and consumers to buy off-the-shelf and ready-to-use AI tools, to more niche software applications that cater to a specific industry vertical or workplace productivity category, there will not be a shortage of software companies developing AI-enabled, AI-powered products. These might include cybersecurity companies utilizing AI for threat detection, work productivity companies that enhance call center operations, conversational commerce/marketing platforms, and healthcare precision medicine companies, to name a few of the many more use cases.

3. IT Services sector is expected to account for about $70 billion of overall TAM, or 8% of the estimated industry revenues, by 2026.16 Finally, AI services is expected to see the strongest growth rates – north of 20% (2022-2026E CAGR) – as there will be an increased need for services to deploy AI solutions for intelligent automation.17

AI is a massive, multi-year public market opportunity that many analysts are modeling conservatively

As impressive as some of these forecasts are, they are well known. This begs the question – how much of this expected growth in AI TAM is already priced into the stocks? The inflows into AI and AI-related ETFs have been robust, with $1.3 billion in net inflows over the last 12 months compared to net outflows of -$6.2 billion across all other thematic ETFs.18 Still, aggregate flows in AI-related ETFs only make up 0.4% of overall U.S.-listed ETF flows over the past year.19 Instead, investors have been participating with AI through individual names. As a result, AI stocks, especially the mega-cap names, have surged.20 Across our AI-exposed stock screener, which consists of 94 companies that are pursuing AI or are involved in the investment theme of AI and related technologies, the median company is up 27% year-to-date while the median mega-cap company is up 56%.21 This compares to the S&P 500 year-to-date return of 16% (Exhibit 4).22 As AI-exposed stocks have risen, so too have their valuations. Valuations for these AI-exposed names have expanded from a median 4.0x forward sales at the start of 2023 to a median 6.0x forward sales in mid-July before falling to 5.2x today.23 Interestingly, while there has been a sharp move in valuations since the start of the year, the median company’s valuation currently ranks in the 60th percentile on a five-year lookback.24

Exhibit 4: AI stocks, especially the mega-cap names, have risen materially year-to-date

Judging from these developments, it’s easy to say that a lot has been priced in. But looking under the hood and separating talk from action, what stands out is that earnings estimates revisions for AI-related stocks have been fairly modest, with the notable exception of Nvidia. For example, while Nvidia’s earnings per share (EPS) estimates for the 2023, 2024, and 2025 calendar years have been revised higher by 77%, 95%, and 97%, respectively, over the past six months, the median AI-exposed stock saw a modest 2.5%, 1.3%, and 1.2% revision, respectively, during that same period.25

In our view, the reason for this is that companies tend to issue guidance that is relatively short-term on revenues that are visible within the next few quarters and that’s what analysts tend to pencil in. This implies that the true multi-year potential is not yet in the models, price targets, or the stock price.

However, if the upcoming reality confirms the optimistic TAM forecasts above and the rapid customer take-up of AI, we believe upward revisions to current earnings estimates are likely.

This in turn means that current forward price-to-earnings (P/E) ratios may fall as earnings are revised higher. And speaking of the P/E ratio, adjusting it for 5-year forward consensus expected annual earnings growth, which well outpaces the S&P 500 even before any further upwards revisions, the price-to-earnings-to-growth (PEG ratio) stands at 1.7x for median AI-exposed stock.26 That is not relatively expensive. And finally, if EPS upwards revisions do materialize, analyst price targets are likely to drift higher. Bottom line, current analyst price targets seem to imply a floor but not a ceiling, for these AI beneficiary stocks.

Exhibit 5: The median AI-exposed company doesn’t look too extended and may have potential upside

Private markets are incubating the next batch of AI leaders

In addition to the public market, we see significant opportunities to gain exposure to AI through the private market. For example, AI company funding accounted for 69% of the top 20 venture capital (VC) software deals this year.27 And while the AI story has taken the public market by storm just this year, this has long been a theme in private markets, with venture capital funds backing and scaling AI companies for the last 10 years. VC funds have consistently invested in AI companies since 2014, ramping up their investments significantly in 2018.28 As a result, there are 23,000 private AI companies globally today compared with 363 public AI companies, or roughly 64 private AI companies for every 1 public AI company (Exhibit 6), offering investors a broader opportunity set for AI exposure.29 Looking ahead, this number will likely only grow as general partners (GPs) and limited partners (LPs) take on greater interest in AI as the future of technology. At the same time, tech incumbents will increasingly look to gain a competitive advantage in the AI race by securing crucial technologies and skilled talent which can be found in the private markets.

Exhibit 6: Private markets offer investors a larger investment opportunity in AI

“Not-yet-fully-priced-in” dynamic is an opportunity for long-term investors

So what’s next? After the surge in the first half of the year, sentiment around AI has begun leveling off. Google Trends suggests that web searches for AI actually peaked in April 2023, as did ChatGPT site visits, and there has been a notable decline since July 2023.30 At the same time, the median AI-exposed stock is now down -7.5% since the start of August 2023.31 This pullback, however, is not surprising and is even welcomed. This is because the increased AI spending levels that management teams have guided for and expect over the near-term, along with analyst upward revisions to quarterly earnings estimates, have now been priced-in by the market. So these stocks were fully valued when incorporating the near-term fundamentals, but we note that as a result of the recent pullback, the upside to 12-month analyst consensus price targets for the median AI-exposed stocks now stands at 16%.32 Moreover, longer-term, analysts appear to be modeling the true multi-year potential of AI conservatively and will likely have to mark-to-market their beyond this year estimates as adoption ramps up. We see this “not-yet-fully-priced-in” dynamic as an opportunity for long-term investors – to buy the dips in AI-related stocks while also considering private equity and VC managers that are funding the next generation of AI beneficiary companies.

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1. UBS, iCapital Investment Strategy, as of June 12, 2023.
2. McKinsey & Co., “The Economic Potential of Generative AI,” as of June 14, 2023.
3. Gartner, “Worldwide IT Spending Forecast,” as of July 19, 2023.
4. CNBC Technology Executive Council, as of June 23, 2023.
5. NextBase Quid, Stanford University, 2023 AI Index Report, as of April 3, 2023. Includes corporations’ overall investment in private AI companies but excludes investments via minority stake, M&A, and public offerings.
6. International Data Corporation (IDC), “Worldwide Artificial Intelligence Spending Guide,” as of March 7, 2023.
7. International Data Corporation (IDC), “Worldwide Artificial Intelligence Spending Guide,” as of March 7, 2023.
8. Microsoft, “Microsoft Inspire 2023 Conference,” as of July 18, 2023.
9. International Data Corporation (IDC), “Worldwide Semiannual Artificial Intelligence Tracker,” as of July 29, 2022.
10. International Data Corporation (IDC), “Worldwide Semiannual Artificial Intelligence Tracker,” as of July 29, 2022.
11. Bloomberg, iCapital Investment Strategy, as of August 14, 2023.
12. Broadcom, Q2 2023 Broadcom Earnings Conference Call, as of June 1, 2023.
13. Nvidia, Q1 2024 NVIDIA Earnings Conference Call, as of May 24, 2023.
14. Marvell Technology, First Quarter of Fiscal Year 2024 Financial Results Release, as of May 25, 2023.
15. International Data Corporation (IDC), “Worldwide Semiannual Artificial Intelligence Tracker,” as of July 29, 2022.
16. Source: International Data Corporation (IDC), “Worldwide Semiannual Artificial Intelligence Tracker,” as of July 29, 2022.
17. International Data Corporation (IDC), “Worldwide Semiannual Artificial Intelligence Tracker,” as of July 29, 2022.
18. Goldman Sachs, iCapital Investment Strategy, as of August 1, 2023.
19. Goldman Sachs, iCapital Investment Strategy, as of August 1, 2023.
20. Bloomberg, iCapital Investment Strategy, as of August 14, 2023. Note: Our AI-exposed screener is aggregated from Goldman Sachs AI Basket, BofA AI Basket, Roundhill Generative AI ETF, and Bloomberg Intelligence AI Theme Index. It consists of 94 companies that are pursuing AI or are involved in the investment theme of AI and related technologies. We exclude all non-US listed companies (but include ADRs).
21. Bloomberg, iCapital Investment Strategy, as of August 14, 2023. Note: Our AI-exposed screener is aggregated from Goldman Sachs AI Basket, BofA AI Basket, Roundhill Generative AI ETF, and Bloomberg Intelligence AI Theme Index. It consists of 94 companies that are pursuing AI or are involved in the investment theme of AI and related technologies. We exclude all non-US listed companies (but include ADRs).
22. Bloomberg, iCapital Investment Strategy, as of August 14, 2023.
23. Bloomberg, iCapital Investment Strategy, as of August 14, 2023. Note: Forward sales is defined as price to next-12-month sales.
24. Bloomberg, iCapital Investment Strategy, as of August 14, 2023.
25. Bloomberg, iCapital Investment Strategy, as of August 14, 2023.
26. Bloomberg, iCapital Investment Strategy, as of August 14, 2023. Note: Price-to-Earnings-to-Growth (PEG) is NTM Price-to-Earnings divided by the 5-year forward consensus expected annual earnings growth.
27. Pitchbook, iCapital Investment Strategy, as of August 14, 2023.
28. Pitchbook, iCapital Investment Strategy, as of August 14, 2023.
29. Pitchbook, iCapital Investment Strategy, as of February 7, 2023.
30. Google Trends, iCapital Investment Strategy, as of August 14, 2023.
31. Bloomberg, iCapital Investment Strategy, as of August 14, 2023.
32. Bloomberg, iCapital Investment Strategy, as of August 14, 2023.


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Anastasia Amoroso

Anastasia Amoroso

Anastasia Amoroso is a Managing Director and the Chief Investment Strategist at iCapital. In this role, she is responsible for providing insight on private and public market investing opportunities for advisors and their high-net-worth clients. Previously, Anastasia was an Executive Director and the Head of Cross-Asset Thematic Strategy for J.P. Morgan Private Bank, where she identified and invested in emerging technologies and disruptive trends such as artificial intelligence, decarbonization, and gene therapy. She also developed global tactical ideas and implemented institutional-level implementation across asset classes for clients. Anastasia regularly appears on CNBC and Bloomberg TV and is often quoted in the financial press. See Full Bio.

Nicholas Weaver

Nicholas Weaver

Nicholas is an Analyst on the Global Investment Strategy team responsible for providing insights into investment opportunities across public and private markets. He works alongside Anastasia Amoroso, Chief Investment Strategist at iCapital. Prior to joining iCapital in 2021, Nicholas spent time as an analyst at a buy-side investment firm, where he contributed to equity and private market research. Nicholas holds a Bachelor of Science degree with a double major in Finance and Business Analytics & Information Technology (BAIT) from Rutgers University.