Investment & Market StrategyPrivate Equity
iCapital Market Pulse: Private Equity’s Next Foray – Sports Investing
Private equity is making a big play in the sports industry, capitalizing on shifting ownership rules and skyrocketing media rights values. With 71 major North American teams already backed by private capital and franchise valuations outpacing the S&P 500, PE firms see sports as more than just a passion project – they’re unlocking new revenue streams through media, merchandising, real estate, and technology. As the global sports market heads toward $860 billion, private equity isn’t just investing in teams – it’s reshaping the game.
